Marketing

AKA - Distribution. Build a killer marketing plan that brings in customers 📈

Choose Your Path

Path 1: Done-For-You Solutions (For Funded Startups)

1. Full-Service Marketing Agencies

   • Nexa - AI-first marketing agency: 100+ social posts/month, cold outreach (1K leads/month), email nurturing (500+ leads/month) - 80% cheaper than traditional agencies ($1,499/month)
   • Boring Ads - Scale profitably with ads ($100M+ in managed spend)
   • Magicspace - SEO agency with 300%+ traffic growth
   • Trailblazer Marketing - Grow your business profitably through organic search traffic. An in-house SEO team for a fraction of the cost of a full-time SEO hire. Build profitable SEO-led content marketing campaigns to rank at the top of Google and AI (ChatGPT, Perplexity, Claude, Gemini, etc).
   • Outrank - AI-powered SEO content creation
2. Launch Services

   • Launchpedia - List your SaaS
   • Backlinkbot - Submit your Startup to 100+ directories in 10 minutes
   • Aidirectori.es - Get in front of 1000+ SaaS founders
   • LaunchingPro - Product Hunt clone directory
   • Backl.io - 60 curated directories to kickstart your SEO in under 2 hours

Path 2: Marketing Accelerator

For founders without a dedicated marketing co-founder, consider joining structured programs like:

• Startup Accelerator by Natia Kurdadze - A comprehensive marketing accelerator providing:
  • Growth roadmaps and playbooks
  • Marketing strategies across multiple channels
  • Access to proven growth hacks
  • Ongoing support and feedback

Path 3: DIY Marketing (For Bootstrapped Startups - AKA tight budget)

1. 1. Get Your Marketing Plan

   • MarketingAI - Custom marketing plan with ROI projections ($59)
   • Boring Strategy - Proven, tested marketing strategies
   • First100Users - 100+ proven ideas for first users
   • SaaS Marketing Ideas eBook - 140 creative marketing experiments and growth strategies
   • Marketing Ideas Generator - If you’re still stuck
2. 2. Understand Your Audience

   • Use Founderpal to generate user personas
   • Research competitors and market fit
   • Create buyer personas
   • Use TikTok Keyword Insights:
     • Filter for APPS → Your Niche
     • Find trending keywords in your space
     • Use insights for content strategy and market research
3. 3. Set Up Distribution Channels

   Choose and optimize your primary channels:

   Social Media Marketing

   • Supergrow - AI-powered LinkedIn growth
   • Derkk - Find relevant social conversations
   • Customer Finder Bot - Discover leads
   • ReplyAI - Find customers on social media
   • Lightscope - Real-time lead generation

   Reddit Marketing

   • Reddit Growth Guide - Complete guide to Reddit growth
   • MarketTit - Find relevant subreddits
   • Key strategies:
     • Provide genuine value to communities
     • Build reputation before promotion
     • Follow each subreddit’s rules
     • Focus on helping, not selling

   Influencer Marketing

   • EezyCollab - Find influencers
   • CreatorHunter - Influencer discovery
   • Posted - Creator contests
   • FindMeCreators - Rent dedicated US creators (20 videos/mo for TikTok, Reels, Shorts)

   Affiliate Marketing

   • Tolt - Set up your affiliate program
   • Word of Mouth - Automated referral system

   Paid Advertising

   • SWIPEjuice - Winning ad templates
   • MakerAds Guide - Facebook ads for SaaS
   • ArcAds - Create winning ads with AI Actors
   • Refract - Create 100+ video ads in seconds ($1/ad vs$100-5k traditional)

   Viral Video Marketing

   • Blueprint.mov - Automated viral video marketing platform:
     • Uses proven viral formulas from thousands of analyzed videos
     • Generates hundreds of video variations from your product URL
     • Automated posting to TikTok and Instagram
     • Creates UGC-style AI avatar ads and hook + demo templates
     • Performance tracking with automatic winner detection
     • Data-driven improvements and A/B testing
     • Replaces expensive agencies with automated content creation
     • Backed by Y Combinator

   SEO & Programmatic Pages

   • Underserved Keywords Guide
   • AlseoTracker - SEO monitoring and tracking tool

   Podcast Marketing & Monitoring

   • Podscan.fm - Monitor brand mentions and opportunities across podcasts
     • Track your brand reputation
     • Find collaboration opportunities
     • Monitor competitor mentions
     • Identify industry trends
     • Research market needs through authentic conversations
4. 4. Create & Schedule Content

   Follow our High-Speed Content Creation Process:

   Content Creation Tools

   • Pressmaster - AI thought leadership
   • 100 hooks - Content hooks
   • Repurpose.lol - Content repurposing
   • Animstats - Animated GIFs/Videos
   • TextInBetween - Auto insert text between images for viral POV-style thumbnails and social media posts
   • Screen.studio - Beautiful screen recordings in minutes. AI-powered video editor and screen recorder with automatic zooming.
   • DreamCut - AI-powered browser-based video editor and screen recorder with AI voiceovers, smart chat assistant, instant notes, and image/video generation

   Email Marketing

   • Essential SaaS Emails - 7 must-have onboarding emails
   • Setup sequences for:
     • User onboarding
     • Feature adoption
     • Trial conversion
     • Customer retention

   Content Distribution

   • PostBridge - Multi-platform scheduled posting
   • ContentCast - Content repurposing

   Graphics and Design

   • Canva Pro
   • PredisAI
   • Glorify
   • AICarousels

   Quality Assurance

   • BypassGPT - Originality checking
   • ThumbnailCritique - Visual optimization
5. 5. Measure & Optimize

   • TestIt - Budget-friendly A/B testing
   • Track KPIs and ROI
   • Optimize conversion rates
   • Analyze affiliate performance

Content Creation Schedule

Time Management

• Limit social media and content creation to 1 hour per day (morning only)

Platform Schedule

• PostBridge: Daily posting to all relevant platforms
• Blog: Weekly + Repurpose blog content to other platforms

Content Themes by Day

• Monday: Industry insights
• Tuesday: Tech trends
• Wednesday: How-to content
• Thursday: Motivational content
• Friday: Company updates
• Saturday: Thought leadership
• Sunday: Community engagement

Starting From Zero

No followers? No problem! Here’s how to promote your Startup from scratch.

• Zero to First Users
• Zero Follower Launch Guide
• Solopreneur Marketing Framework

Great Example X Posts

Pre-Launch (Waitlist)

• https://x.com/jc__gr/status/1892705094463844688

Launching

• coming soon…

Feature Announcements

• coming soon…

Additional Resources

• Marketing Box Club - Marketing resources + landing page reviews
• Free Promotion Places
• Perplexity Marketing Guide
• 8 ways to find the first users for your startup

Assistant

Responses are generated using AI and may contain mistakes.